Our vision is to be the world’s most renowned pattern designer and one of the most inspiring design brands. Marimekko’s strengths are the uniqueness and inherent interest of the brand, the diversity of the patterns, and the originality of the design idiom. The company has a long-term international growth strategy; its goal is to grow and succeed in the international arena as a Finnish design company that has a strong identity. In business development, there is a focus on controlled growth in Finland and selected export markets. The key markets are North America, Northern Europe and the Asia-Pacific region.