…results are based on perceptions by consumers, which makes this recognition especially valuable. Altogether 9,480 respondents aged 16-75 were surveyed in Finland, looking at how the brands are perceived and…
…of Marimekko’s design ethos since the very beginning – Marimekko is not, and never has been, about disposable fashion. Rather, the brand has always stood for joyfulness, self-expression and creative…
…prices of raw materials and other factors of production as well as the availability and price of logistics. For example, geopolitical tensions (such as shipping disruptions in the Red Sea…
…production lines are working on Marimekko’s spring 2016 collection, the same shirts and dresses that had been presented at Paris Fashion Week the weekend before. The fashion show glamour of…
…one reason or another, a product is not used as much as planned. Marimekko is in a lucky position what comes to the good re-sell value of the products. During…
…profit margin was 18.4 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 35 countries. The key markets are Northern Europe, the Asia-Pacific region and…
…how our products are actually made and how today’s manufacturing conditions reflect our values.” What expectations did you have prior to the trip? “At Marimekko, we have talked a lot…
…role in this. Our continuous collection, which consists of classic products from ready-to-wear, bags and accessories and home, is a good example of Marimekko’s approach to timelessness. The products in…
