Management Group

Tiina Alahuhta-Kasko (b. 1981)

President & CEO

Employed by the company since 2005
M. Sc. (Econ), CEMS MIM

  • Chief Operating Officer (COO) and Member of Management Group, Marimekko, 2014–2015
  • Chief Marketing Officer (CMO) and Member of Management Group, Marimekko, 2012–2015
  • Head of PR, PR Manager, Marimekko, 2005–2012
  • Member of the Foundation Board, IMD Business School, 2018–
  • Member of the Board and People and Remuneration Committee, Finnair, 2019–
  • Member of the Board of Climate Leadership Coalition, 2022–

Elina Anckar (b. 1968)

Chief Financial Officer (CFO)

Employed by the company since 2015
M. Sc. (Econ)

  • Director of Finance and HR, A-lehdet, 2013–2015
  • Vice President, Head of Business Control, Broadband Services Finland, TeliaSonera Finland, 2012–2013
  • Chief Financial Officer, Sodexo, 2007–2012
  • Country Controller, H&M Hennes & Mauritz, 2002–2007

Rebekka Bay (b. 1969)

Chief Creative Officer, Creative Director

Employed by the company since 2020
BA (Hons) in Fashion

  • Creative Director, Uniqlo Global Innovation Center, 2017–2020
  • Head of Design and Product, Everlane (New York), 2015–2017
  • Creative Director EVP Gap Global Design, Gap (New York), 2012–2015
  • Creative Director, Bruuns Bazaar (Copenhagen), 2011–2012
  • Creative Director, COS (London), 2006–2011

Tina Broman (b. 1969)

Chief Supply Chain and Product Officer

Employed by the company since 2017
Degree in women’s tailoring and textile art

  • Product Director and Member of the Executive Management Team, Tiger of Sweden, 2013–2017; Production and Sourcing Director Global and Member of the Executive Management Team 2008–2013; Production and Sourcing Manager 2003–2008
  • Buyer, Filippa K, 1999–2003

Natacha Defrance (b. 1974)

Senior Vice President, Sales, Region East

Employed by the company since 2020
MS (Marketing & Sales)

  • Vice President Retail (Greater China), Lacoste, 2016–2020
  • Head of Retail Operations (Hong Kong), Christian Dior Couture, 2013–2015
  • Regional Retail Performance Director (Asia Pacific), Van Cleef & Arpels, 2011–2013
  • Head of International Marketing and Strategic Studies, Chanel, 2006–2011

Kari Härkönen (b. 1981)

Chief Digital Officer (CDO)

Employed by the company since 2016
M. Sc., MBA

  • Director of Ecommerce, Sanoma Digital, 2014–2016
  • Country Manager Finland, Zalando (Berlin), 2013–2014
  • Consultant, McKinsey & Company, 2011–2012

Noora Laurila (b. 1982)

Senior Vice President, Sales, Region West

Employed by the company since 2022
M. Sc. (International Business)

  • Nordic Business Development Director, L’Oréal Nordics, 2021–2022
  • Market Director & Country Lead, L’Oréal Finland, 2019–2021
  • Various positions in sales, marketing, and product management, L’Oréal Finland, L’Oréal Nordics & L’Oréal Denmark, 2008–2019.   

Sanna-Kaisa Niikko (b. 1986)

Chief Marketing Officer

Employed by the company since 2005
BA (English)

  • Global Creative Brand Marketing Director, Marimekko, 2018–2020
  • PR and Communications Senior Manager, Fiskars, 2018
  • Head of Community Management, Marimekko, 2018
  • Sales Manager, Ready-to-wear, bags and accessories, 2017; Marketing Manager, North America, 2016–2017; PR Manager 2015–2017; various positions in sales and marketing, 2005–2015, Marimekko
  • Member of the Board of Finnish Textile & Fashion 2022–

Tanya Strohmayer (b. 1970)

Chief People Officer

Employed by the company since 2017
BBA (Political Science, International Business)

  • Human Resources Director, Huurre, 2016–2017
  • Human Resources Director, Paulig, 2009–2016
  • Director, Human Resources and Communications, Starcut, 2008–2009
  • Various development and project management positions, Nokia, 2000–2008

Essi Weseri (b. 1984)

General Counsel

Employed by the company since 2021
LLM

  • General Counsel, Marimekko, 2021–
  • Lead Counsel, Packaging Materials Division, Stora Enso, 2021
  • Senior Legal Counsel, Paper Division, Stora Enso, 2018–2021
  • Legal Counsel, Altia, 2012–2018
  • Associate, Roschier Attorneys, 2008–2013

Riika Wikberg (b. 1981)

Chief Business Development Officer

Employed by the company since 2017
M. Sc. (Econ), CEMS MIM

  • Various business development positions in Fiskars Corporation 2009–2013 and Outotec 2013–2017
  • Consultant, The Boston Consulting Group, 2005–2009