We aim to reduce the use of water in our value chain. This is important as climate change is likely to further increase the scarcity of water. Water scarcity score takes into account the blue water consumption in the cradle-to-gate production of textiles and the water scarcity of the region where water is consumed.
Increasing the share of organic and recycled materials and new material innovations will help us to reduce the use of water in the upstream of Marimekko’s value chain. Water use can also be reduced in our own operations by improving water efficiency at our printing factory, and in the downstream of our value chain by washing our products less often at home.