Sustainability is an integral part of Marimekko’s business and decision-making. It shapes how we design products, work with people and address climate and nature across our value chain.
Our sustainability work is guided by a clear strategy and targets, and by long-term progress built step by step. During 2026–2030, we will continue this work by advancing priorities related to products, people and the planet. Our focus areas include timeless and long-lasting design, circularity, supply chain transparency, and the management of our social and environmental impacts.
Marimekko’s design philosophy and way of working have always been rooted in a sustainable mindset. We want to create timeless, functional and high-quality products that bring joy for a long time and can be loved by more than one user.
We believe that determined sustainability work supports Marimekko’s long-term success. That is why sustainability is one of the five strategic success factors in our business strategy. Marimekko aims to be a forerunner in developing products and practices across the value chain – for example by extending the life of products in different ways and by increasing the use of organic and recycled materials.
Our approach to sustainability
During 2026–2030, Marimekko’s sustainability work is guided by our CARE principles. CARE reflects our commitment to products, people and the planet, and describes the way we work across all areas of sustainability. At Marimekko, CARE is more than a word. It brings together our values, our long design heritage and the everyday choices that shape our sustainability work. The CARE principles guide decision-making across our three focus areas: product, people and planet.
How the CARE principles guide our sustainability work
C – Circular in ambition
We move towards circularity by designing timeless, high-quality products made to last in both style and use. Our aim is to use resources wisely and help extend the lifecycle of products across the value chain.
A – Authentic at heart
We act openly and stay true to our values. Transparency, honest communication and continuous improvement are an essential part of our sustainability work.
R – Relevant across generations
Our design remains relevant from one generation to the next. We create timeless products and solutions that stand the test of time in both aesthetics and quality.
E – Ethical in actions
Ethics guide the way we work throughout the value chain. This is reflected in respect for human rights, responsible business practices and decisions that take into account impacts on people, communities and the environment.
Sustainability governance and strategic foundation
We believe that determined sustainability work supports the company’s long-term success. That is why sustainability is one of the five strategic success factors in Marimekko’s business strategy for 2023–2027.
The focus areas and actions of our sustainability strategy are based on a double materiality analysis. They also reflect Marimekko’s brand, vision and values, the key megatrends shaping the fashion and textile industry, and an assessment of industry best practices.
Responsibilities and implementation
Sustainability is part of the daily work of every team and business unit at Marimekko. Each team is responsible for sustainability actions in its own area and for identifying and managing related risks.
Business Development & Transformation and its Sustainability team are responsible for developing and coordinating the sustainability strategy across the company and the value chain. The team supports the organization in sustainability work and monitors progress against targets. Other key functions – Design, Innovation & Creative Concepts; Product and Supply Chain; as well as Quality and Innovation Works – are responsible for implementing sustainability work in their respective areas in line with the strategy.
Marimekko’s Board of Directors is responsible for the highest level of sustainability oversight. The Board approves the company’s sustainability strategy, Code of Conduct and Sustainability Policy, as well as the ethics & compliance program. The Board monitors the progress of the sustainability strategy and the results of the sustainability work on a regular basis.
Members of the Management Group are responsible for sustainability actions in their own units as well as for identifying and managing sustainability-related risks. Sustainability-related targets and metrics are included in the annual targets of the President and CEO and the members of the Management Group, and progress is monitored regularly. The targets are cascaded throughout the organization.
Risk management
Risks related to the environment, social matters, human rights, and the prevention of bribery and corruption are addressed as part of Marimekko Group’s risk management. Key risks and related mitigation measures are reported in the company’s Report of the Board of Directors, interim reports and other reporting required by law and good governance.
Read more about risk management and risks ›
Product, design and circular economy
We create timeless, long-lasting products guided by circular economy thinking, while promoting considered material choices and greater transparency. Read more ›
People in the value chain and at Marimekko
We work to advance human rights, living wages and an inspiring work community both across our value chain and in our own operations. Read more ›
Planet is climate and nature work
We reduce our environmental impacts through climate and nature work, together with partners across our value chain. Read more ›