Business operations

Strong growth — still low risk and small capital requirement
Global brand — still small and flexible corporation

Marimekko designs, produces, sources, markets and sells clothing, bags and accessories, as well as home décor  items ranging from textiles to tableware.

Marimekko’s business model is based on a variety of distribution channels including companyowned Marimekko stores, outlet stores and e-commerce (retail), partner-owned Marimekko stores, shop-in-shops and e-commerce, wholesale customers such as department stores and multi-brand stores as well as e-tailers (wholesale), and licensing.

The company’s key markets are Northern Europe, the Asia-Pacific region and North America.