Management Group

Tiina Alahuhta-Kasko (b. 1981)

President & CEO

Employed by the company since 2005
M. Sc. (Econ), CEMS MIM

  • Chief Operating Officer (COO) and Member of Management Group, Marimekko, 2014–2015
  • Chief Marketing Officer (CMO) and Member of Management Group, Marimekko, 2012–2015
  • Head of PR, PR Manager, Marimekko, 2005–2012
  • Member of the Foundation Board, IMD Business School, 2018–
  • Member of the Board and People and Remuneration Committee, Finnair, 2019–
  • Member of the Board of Climate Leadership Coalition, 2022–

Elina Anckar (b. 1968)

Chief Financial Officer (CFO)

Employed by the company since 2015
M. Sc. (Econ)

  • Director of Finance and HR, A-lehdet, 2013–2015
  • Vice President, Head of Business Control, Broadband Services Finland, TeliaSonera Finland, 2012–2013
  • Chief Financial Officer, Sodexo, 2007–2012
  • Country Controller, H&M Hennes & Mauritz, 2002–2007
  • Member of the Economy and Tax Committee, EK – Confederation of Finnish Industries, 2024–

Rebekka Bay (b. 1969)

Chief Creative Officer, Creative Director

Employed by the company since 2020
BA (Hons) in Fashion

  • Creative Director, Uniqlo Global Innovation Center, 2017–2020
  • Head of Design and Product, Everlane (New York), 2015–2017
  • Creative Director EVP Gap Global Design, Gap (New York), 2012–2015
  • Creative Director, Bruuns Bazaar (Copenhagen), 2011–2012
  • Creative Director, COS (London), 2006–2011

Tina Broman (b. 1969)

Chief Supply Chain and Product Officer

Employed by the company since 2017
Degree in women’s tailoring and textile art

  • Product Director and Member of the Executive Management Team, Tiger of Sweden, 2013–2017; Production and Sourcing Director Global and Member of the Executive Management Team 2008–2013; Production and Sourcing Manager 2003–2008
  • Buyer, Filippa K, 1999–2003

Natacha Defrance (b. 1974)

Senior Vice President, Sales, Region East

Employed by the company since 2020
MS (Marketing & Sales)

  • Head of Market Area, Greater China, South Korea and South East Asia, Marimekko, 2020–2022
  • Vice President Retail (Greater China), Lacoste, 2016–2020
  • Head of Retail Operations (Hong Kong), Christian Dior Couture, 2013–2015
  • Regional Retail Performance Director (Asia Pacific), Van Cleef & Arpels, 2011–2013
  • Head of International Marketing and Strategic Studies, Chanel, 2006–2011

Mikko-Heikki Inkeroinen (b. 1987)

Chief Technology Officer

Employed by the company since 2024
M.Soc.Sc.

  • Chief Digital Growth Officer of Reima, 2022–2024
  • Chief Digital Officer of Kamux, 2018–2022
  • Head of Digital Commerce of POWER International AS, 2015–2018
  • Marketing & E-commerce manager, member of company steering group of Expert ASA, 2010–2015
  • Member of the Board of OIKIO Digital Performance Agency, 2018–
  • Member of the Board of Marimekko, 2015–2024, member of the Audit and Remuneration Committee 2017–2024

Noora Laurila (b. 1982)

Senior Vice President, Sales, Region West

Employed by the company since 2022
M. Sc. (International Business)

  • Nordic Business Development Director, L’Oréal Nordics, 2021–2022
  • Market Director & Country Lead, L’Oréal Finland, 2019–2021
  • Various positions in sales, marketing, and product management, L’Oréal Finland, L’Oréal Nordics & L’Oréal Denmark, 2008–2019.   

Sanna-Kaisa Niikko (b. 1986)

Chief Marketing Officer

Employed by the company since 2005
BA (English)

  • Global Creative Brand Marketing Director, Marimekko, 2018–2020
  • PR and Communications Senior Manager, Fiskars, 2018
  • Head of Community Management, Marimekko, 2018
  • Sales Manager, Ready-to-wear, bags and accessories, 2017; Marketing Manager, North America, 2016–2017; PR Manager 2015–2017; various positions in sales and marketing, 2005–2015, Marimekko
  • Member of the Board of Finnish Textile & Fashion 2022–

Tanya Strohmayer (b. 1970)

Chief People Officer

Employed by the company since 2017
BBA (Political Science, International Business)

  • Human Resources Director, Huurre, 2016–2017
  • Human Resources Director, Paulig, 2009–2016
  • Director, Human Resources and Communications, Starcut, 2008–2009
  • Various development and project management positions, Nokia, 2000–2008

Essi Weseri (b. 1984)

General Counsel

Employed by the company since 2021
LLM

  • General Counsel, Marimekko, 2021–
  • Lead Counsel, Packaging Materials Division, Stora Enso, 2021
  • Senior Legal Counsel, Paper Division, Stora Enso, 2018–2021
  • Legal Counsel, Altia, 2013–2018
  • Associate, Roschier Attorneys, 2008–2013
  • Member of the Legal Committee, Finland Chamber of Commerce, 2023–

Riika Wikberg (b. 1981)

Chief Business Development Officer

Employed by the company since 2017
M. Sc. (Econ), CEMS MIM

  • Various business development positions in Fiskars Corporation 2009–2013 and Outotec 2013–2017
  • Consultant, The Boston Consulting Group, 2005–2009
  • Member of the Sustainability Committee, Finland Chamber of Commerce, 2024–