Management Group

You can find the latest information about management shareholding here.

Tiina Alahuhta-Kasko (b. 1981)

President & CEO

Employed by the company since 2005
D.Sc. (Tech.) h.c., M. Sc. (Econ), CEMS MIM

Chief Operating Officer (COO) and Member of Management Group, Marimekko, 2014–2015
Chief Marketing Officer (CMO) and Member of Management Group, Marimekko, 2012–2015
Head of PR, PR Manager, Marimekko, 2005–2012

Member of the Foundation Board, IMD Business School, 2018–
Member of the Board and People and Remuneration Committee, Finnair, 2019-2025
Member of the Board, Climate Leadership Coalition, 2022–
Member of the Board, Aalto University, 2025–
Member of the Board and Remuneration Committee, Kesko Corporation, 2025–
Member of the Board and Human Resources Committee, Sanoma Corporation, 2026–

Elina Anckar (b. 1968)

Chief Financial Officer (CFO)

Employed by the company since 2015
M. Sc. (Econ)

Director of Finance and HR, A-lehdet, 2013–2015
Vice President, Head of Business Control, Broadband Services Finland, TeliaSonera Finland, 2012–2013
Chief Financial Officer, Sodexo, 2007–2012
Country Controller, H&M Hennes & Mauritz, 2002–2007

Member of the Board, Next Games, 2019-2022
Member of the Board, Qt Group Plc, 2024– and Chair of Audit Committee, 2025–
Member of the Economy and Tax Committee, EK – Confederation of Finnish Industries, 2024–
Member of the Board, Tukikummit Foundation, 2025–
Member of the Board, AD-Museo Oy, 2026–

Rebekka Bay (b. 1969)

Chief Creative Officer, Creative Director

Employed by the company since 2020
BA (Hons) in Fashion

Creative Director, Uniqlo Global Innovation Center, 2017–2020
Head of Design and Product, Everlane (New York), 2015–2017
Creative Director EVP Gap Global Design, Gap (New York), 2012–2015
Creative Director, Bruuns Bazaar (Copenhagen), 2011–2012
Creative Director, COS (London), 2006–2011

Natacha Defrance (b. 1974)

Senior Vice President, Sales, Region East

Employed by the company since 2020
Master in Business Administration and Management

Head of Market Area, Vice President, Greater China, South Korea and South East Asia, Marimekko, 2020–2022
Vice President Retail (Greater China), Lacoste, 2016–2020
Head of Retail Operations (Hong Kong), Christian Dior Couture, 2013–2015
Regional Retail Performance Director (Asia Pacific), Van Cleef & Arpels, 2011–2013
Head of International Marketing and Strategic Studies, Chanel, 2006–2011

Mikko-Heikki Inkeroinen (b. 1987)

Chief Technology Officer

Employed by the company since 2024
M.Soc.Sc.

Chief Digital Growth Officer of Reima, 2022–2024
Chief Digital Officer of Kamux, 2018–2022
Head of Digital Commerce of POWER International AS, 2015–2018
Marketing & E-commerce manager, member of company steering group of Expert ASA, 2010–2015

Member of the Board, OIKIO Digital Performance Agency, 2018–2021
Member of the Board, Marimekko, 2015–2024, member of the Audit and Remuneration Committee 2017–2024
Member of the Board, Yliopiston Apteekki (The University Pharmacy), 2025–

Noora Laurila (b. 1982)

Senior Vice President, Sales, Region West

Employed by the company since 2022
M. Sc. (International Business)

Nordic Business Development Director, L’Oréal Nordics, 2021–2022
Market Director & Country Lead, L’Oréal Finland, 2019–2021
Various positions in sales, marketing, and product management, L’Oréal Finland, L’Oréal Nordics & L’Oréal Denmark, 2008–2019.

Sanna-Kaisa Niikko (b. 1986)

Chief Marketing Officer

Employed by the company since 2005
BA (English)

Global Creative Brand Marketing Director, Marimekko, 2018–2020
PR and Communications Senior Manager, Fiskars, 2018
Head of Community Management, Marimekko, 2018
Sales Manager, Ready-to-wear, bags and accessories, 2017; Marketing Manager, North America, 2016–2017; PR Manager 2015–2017; various positions in sales and marketing, 2005–2015, Marimekko

Member of the Board, Finnish Textile & Fashion 2022–, Chair of the Board 2026–
Member of the Board, EK – Confederation of Finnish Industries, 2026–

Karolin Stjerna (b. 1979)

Chief Operating Officer, Supply Chain

Employed by the company since 2026
M. Soc.Sc.

- Chief of Operations (COO), GANNI A/S, 2021–2026
- Supply Chain and Customer Service Director, GANNI A/S, 2018–2021
- Head of Customer Service & Logistics, GANNI A/S, 2017–2018
- Nordic Luxe Supply Chain Director, L’Oréal Denmark A/S, 2015–2017
- Supply Chain Manager, L’Oréal Denmark A/S, 2014–2015
- Credit and Customer Service Manager, L’Oréal Denmark A/S, 2012–2014
- Various positions in demand planning and logistics in L’Oréal Denmark and in L’Oréal Sweden, 2004–2012

Tanya Strohmayer (b. 1970)

Chief People Officer

Employed by the company since 2017
BBA (Political Science, International Business)

Human Resources Director, Huurre, 2016–2017
Human Resources Director, Paulig, 2009–2016
Director, Human Resources and Communications, Starcut, 2008–2009
Various development and project management positions, Nokia, 2000–2008

Paula Ukonaho (b. 1987)

Chief Business Development Officer

Employed by the company since 2018
MA (Economics)

Head of Business Development, Marimekko, 2024–2025
Head of Transformation, Marimekko, 2021–2024
Head of Omnichannel Sales Development & Customer Journey, Marimekko, 2020–2021
Various business development positions, Marimekko, 2018–2020
Manager, Global Retail Development, Fiskars Group, 2015–2018
Strategy Consultant, Capgemini Invent United Kingdom & Finland, 2011–2015
Strategy Consultant, BearingPoint Finland, 2009–2011

Essi Weseri (b. 1984)

General Counsel

Employed by the company since 2021
LLM

General Counsel, Marimekko, 2021–
Lead Counsel, Packaging Materials Division, Stora Enso, 2021
Senior Legal Counsel, Paper Division, Stora Enso, 2018–2021
Legal Counsel, Altia, 2013–2018
Associate, Roschier Attorneys, 2008–2013

Member of the Legal Committee, Finland Chamber of Commerce, 2023–