Marimekko kicked off its 70th anniversary year 2021 by presenting its Pre-Spring 2021 collection digitally at Copenhagen Fashion Week. The digital presentation filmed in Marimekko’s textile printing factory in Helsinki originally aired on Wednesday, 12 August 2020.
In addition to the Pre-Spring 2021 collection, the presentation featured a selection of vintage gems from past decades as a nod to Marimekko’s commitment to truly timeless design.
The presentation also served as a tribute to Marimekko’s unique community and spirit, as staff members across the organization participated in the presentation choreography.
Watch the presentation here.