Marimekko has three product lines and many product categories: home, fashion as well as bags and accessories. Due to the wide product range also the range of raw materials used is wide. Although cotton is the most traditional and widely used raw material, designers are constantly looking for new materials suitable for different purposes speaking to today’s consumer and being more sustainable. In addition to the cotton, materials used in the collections include, for example, linen, wool, merino wool, lyocell, modal, viscose, silk and leather.
We have drafted product policies to support responsible sourcing of materials. The policies define our commitment to responsible sourcing of raw materials and they guide Marimekko’s operations to take into account the origin and production methods of raw materials used. You can explore the product policies here.
Marimekko has been the first Finnish company to join the international Better Cotton Initiative (BCI) in 2013. The goal of the BCI is to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future, by developing Better Cotton as a sustainable mainstream commodity.
Our goal is to increase the share of sustainable cotton and other more sustainable materials in our products and packaging by 2020. In 2018, more sustainably produced Better Cotton accounted for 64% of our total cotton use. Better Cotton is not physically traceable to end products. However, BCI farmers benefit from the demand for Better Cotton in equivalent volumes to those we source.
We also use recycled materials on a seasonal basis, for example recycled cotton and recycled wool.
Taking care of the products
It is our goal is that, if properly cared for, Marimekko products last for one generation to another. Proper care helps prolong the product’s life cycle and keep it beautiful longer. Extending the product’s life cycle is also an effective way to reduce its environmental footprint.
To support taking good care of our products, our textile products are marked with the Clevercare label. At Clevercare.info our customers find care instructions that save the environment and the product as well as effort and money. The instructions remind for example, that the product should not be washed too often or in too high temperatures.