Marimekko and global tech and lifestyle accessory brand CASETiFY have announced a limited-edition collaboration collection. The collaboration brings Marimekko’s globally renowned art of printmaking to CASETiFY’s wide range of tech accessories. The products in the collection span from phone cases and tablet covers to smartwatch straps and cardholders.

The joyful and colorful collection features four Marimekko prints: two of the brand’s more recent floral prints from 2024, Kukasta kukkaan and Lemmitty by Erja Hirvi, Maija Isola’s iconic Unikko created in 1964, as well as the classic Marimekko logo. The assortment highlights Marimekko’s long-standing fascination with floral patterns – an exploration that began in the 1960s with flowers now considered to be one of the brand’s signature print motifs.

“We are thrilled to introduce our collaboration with CASETiFY, which brings the art of printmaking into everyday life in inspiring ways. Filled with optimism and color, the products in the collection are perfect companions for holiday adventures or everyday hustle and bustle. We are excited to partner with CASETiFY, who so beautifully combine functionality with self-expression in their products. As CASETiFY and Marimekko have such passionate fans across the globe, we look forward to seeing our customers’ response to the collection,” says Sanna-Kaisa Niikko, Chief Marketing Officer, Marimekko.

“At CASETiFY, we’ve always viewed our accessories as a canvas for self-expression. Partnering with a design house as iconic and uplifting as Marimekko is a natural extension of that mission. By bringing their legendary art of printmaking to our most-loved tech essentials, we’re giving our global community a way to carry a piece of joyful, functional art with them every single day,” says Kei Chan, Vice President of Marketing, CASETiFY.

The full collection is available globally for a limited period on CASETiFY online store from May 18 2026 onwards.

In 2024, Erja Hirvi received an exceptional assignment: create five floral prints for Marimekko. Four other designers were given the same brief, and together the 25 designs were first presented in 2025 as part of the Field of flowers pop-up exhibition tour across Asia.

What made the commission special was its scale. The designers were given complete creative freedom, as long as the theme was flowers. The task was a perfect fit for Hirvi, a lifelong flower lover who has been designing prints for Marimekko since her student days, for more than 30 years.

“It was such a delightful brief. Paint flowers and no one sets any limits. Not on color, size, technique or style. It gives you tremendous freedom. And flowers are incredibly inspiring. There were so many ideas that at times I struggled to choose. I must have painted around 50 sketches,” Hirvi recalls.

Kukasta kukkaan, a symbol of bold moves

The first of the new designs to enter Marimekko’s collection is Kukasta kukkaan, which Hirvi painted on a hot July day at her summer retreat about an hour’s drive from Helsinki. The print took shape as she revisited old sketches and began observing the countless ways flowers appear in nature. Chance and sudden ideas also played their part.

“I painted at the cottage almost the entire month of July. It was terribly hot and perfectly peaceful, no one disturbing me. The air was still, plants swayed open and nature was lush. The beauty of summer itself influenced what Kukasta kukkaan became. The feeling of the outdoors somehow transferred onto paper,” Hirvi says.

Hirvi captured flowers both at her summer place and in Helsinki, for instance the renewed park at Töölönlahti, with her phone. Inspired by the park’s plantings, she also painted Puistokukat, one of the Field of flowers designs. The name Kukasta kukkaan also traces back to her phone.

“I filmed bumblebees buzzing around a large rhododendron. They were fascinating to watch. They always seem to be in an unbelievable hurry. Their important daily task is to fly from flower to flower.”

For Marimekko, Kukasta kukkaan has become a kind of symbol of courage and self-confidence. It serves as a reminder that once you begin, the best thing is to trust yourself. The idea grew out of Hirvi’s own working process. Awarded Textile Artist of the Year five years ago, she describes how confidence in one’s own hand can only come through doing, and at the beginning that trust is always a little uncertain.

“I had sketched something lightly in pencil underneath, but once you start painting, it’s almost impossible to follow. You just go with it. Even if you don’t know exactly what you’re doing, the idea develops as you paint. You have to relax, enjoy it, trust yourself and take a few risks,” Hirvi explains. “When you’re relaxed, it’s easier to transfer the image in your mind onto paper.”

For the sake of flowers and pollinators

For Erja Hirvi, flowers are especially close to her heart and far more than visual beauty or a design theme.

“A long time ago, I came across information that the number of pollinators is declining, even though they are extremely important. It feels like in modern times we’ve somewhat forgotten how everything in nature is connected,” Hirvi reflects.

She contributes to pollinators especially at her summer cottage, where physical work also offers an important way for her to unwind. She has focused on choosing flowers that are particularly suited to pollinators for her garden.

“I have a book about the best butterfly plants for gardens, and I use it to spot what to plant. But wildflowers are unbeatable. Sometimes I’ve had a shovel or hoe in the car, and on the way to the cottage I’ve dug up plants from the roadside, like field scabious, and replanted them in my flowerbeds.”

If previous years are any indication, there will likely be even more flowers at the summer retreat this year.

“My son once cautiously said in the spring, ‘Mom, what do you think if we don’t plant any more flowers this summer? What if we just take care of the ones we already have?’ But I just can’t help myself,” Hirvi laughs.

A floral-themed lifestyle activation and Finnish-inspired aperitivo experience immersed in signature Marimekko prints and joyful way of life

For Milan Design Week 2026, Marimekko created a holistic lifestyle activation that blended design, gastronomy and culture into a joyful exploration of the art of flowers: Osteria Fiori di Marimekko. The playful activation invited visitors to immerse themselves in the creative lifestyle universe of Marimekko where the idea of flowers stretched from literal to abstract with the optimistic Marimekko way of life in full bloom. The activation highlighted one of Marimekko’s newest floral designs Kukasta kukkaan by Erja Hirvi in the form of bold textile installations and a shoppable curation of ceramics.

Flowers have played a significant role at the heart of Marimekko’s design DNA since the 60s. Osteria Fiori di Marimekko highlighted the ever-evolving role of flowers as a signature motif in Marimekko’s art of printmaking. The playful activation created a dynamic play of the senses: bold textile installations meet with a fragrant whiff of wisteria and jasmine blossoming in the garden while flower-infused beverages and aperitivo bites by Helsinki-based restaurant Maukku by Chef Maud Saddok referenced the shapes and colors of Marimekko floral prints. The Finnish-inspired aperitivo menu was enjoyed around the colorful surroundings, including a patio, a glazed terrace, a private dining room, and garden where daily Bocce tournaments excited those with a competitive spirit.

Introducing Kukasta kukkaan by Erja Hirvi

One of the focal points at Osteria Fiori di Marimekko was the new Kukasta kukkaan print by Erja Hirvi. The hand-painted flower pattern depicts a joyful ensemble of hand-painted blossoms, and its name translates to “from flower to flower”—a nod to the playful flit of bumblebees among summer blooms. Osteria Fiori di Marimekko showcased the print as bold textile installations, varied fabric elements and limited-edition tableware items ranging from small plates and espresso cups to playful 3D shaped plates that feature individual shapes of the Kukasta kukkaan print.

Images 2&3 by @andywaves

Marimekko celebrated its rich artistic legacy and forward-looking approach to the art of printmaking at the annual design salon Matter and Shape in Paris from 6–9 March 2026. Marking its debut at the design pavilion, Marimekko unveiled a conceptual reiteration of its print archive, offering visitors a rare opportunity to engage with original archival materials and discover how new Marimekko prints are created at the house’s own textile printing factory in Helsinki, Finland.

For Matter and Shape, Marimekko reimagined what form its archive might take outside the walls of its Helsinki headquarters. The immersive installation showcased original fabric swatches spanning multiple decades, highlighting the work of designers who have shaped Marimekko’s identity as a pioneering print house.

The installation highlighted the craftsmanship behind Marimekko’s bold prints and colors, from translating original artworks into digital files to laser‑engraving printing screens and mixing custom colors under one roof. This dedication to both artistry and innovation has distinguished Marimekko since the 1950s and continues to set the brand apart globally.

At the heart of Marimekko’s creative world is its living and ever-evolving print archive: a collection of more than 3,500 original designs that reflects a 75-year body of work in the art and science of printmaking. The archive expands every year with new and imaginative patterns from a new generation of print designers and artists who infuse Marimekko’s joyful, creative universe with fresh perspectives.

In October 2025, the Le Marais district welcomed a new burst of color. At the corner of Rue Vieille du Temple and Rue de Poitou, Marimekko opened its very first flagship store in Paris.

In a city that lives and breathes fashion, it was only a matter of time before Marimekko’s distinctive prints and colors found a home in Paris. And this is no ordinary store: our new flagship draws inspiration from the architecture of Marimekko’s Helsinki printing mill. The result is a striking contrast between bold hues and industrial materials, an urban canvas alive with Marimekko’s signature joie de vivre.

 Marimekko opened its first-ever flagship store in Paris on Friday 24 October 2025. Located in one of the city’s most vibrant areas in Le Marais, the experiential retail space is the home of the Marimekko brand in the fashion capital. The new store acts as the heart of Marimekko brand culture with inspiring visual activations, engaging events, personalized service and a window to Marimekko’s joyful way of life and art of printmaking. The Le Marais flagship store carries the house’s lifestyle assortment from ready-to-wear, bags and accessories to home design.

The opening of a flagship store in Paris marks the latest step in Marimekko’s international expansion journey and will play an important role in reinforcing global brand awareness and positioning supporting the broader scaling of the Marimekko brand phenomenon and long-term growth across different channels and markets. The Marimekko Le Marais store adds to the company’s existing network of flagship stores in Helsinki, New York, Tokyo, Hong Kong, Sydney, Copenhagen and Stockholm. Overall, there are some 170 Marimekko stores and shop-in-shops around the world.

What happens in bed? Just about everything. Together, New York-based artist Laila Gohar and Marimekko celebrate the softer side of life—and its epicenter, the bedroom. Inspired by all the things we do in bed and Laila’s maxim if it’s ironed, you can wear it out, the capsule collection features a series of bedroom-themed items that Gohar curated for the design house featuring distinctly bold and contrasting Marimekko archive stripes by artist Maija Isola.

The collaboration was celebrated at Milan Design Week 2025 with an immersive experience Marimekko and Gohar take over the foyer and outside of Teatro Litta–the oldest theatre still in operation in Milan located in the historic Centro Storico. The installation centered around a grand-sized bed made of a total of 18 bed units, inviting visitors to become part of the experience, allowing them to engage and explore the collection as if they were in the comfort of their own bedroom.

Read more about the collection at marimekko.com.

Marimekko has joined forces with Finnish design company Artek as part of Artek’s 90th anniversary festivities for a limited-edition collection of Aalto furniture that merges Marimekko’s art of printmaking and Artek’s technology of wood bending.

The simplicity of Artek’s furniture design and the versatility of its function align perfectly with Marimekko’s bold and joyful essence, as some of the most iconic Marimekko prints by Maija Isola meet the purity of Alvar Aalto’s Stool 60, Table 90D and Bench 153B.

The Lokki, Kivet and Seireeni patterns are realized using marquetry on a birch veneer surface. This subtle yet striking application translates the vibrant shapes of Maija Isola’s designs into contrasting wood grains to create a shimmering effect. The products are made from Finnish birchwood at Artek’s factory near Turku in south-western Finland.

Read more at marimekko.com.

Marimekko and Crocs are launching a limited-edition collaboration collection inspired by the optimism and sense of playfulness at the core of both brands. The Marimekko x Crocs collection combines Marimekko’s world-renowned art of printmaking with the innovative casual footwear that Crocs is globally known for. The collection marks the first collaboration between the two brands. 

The Marimekko x Crocs collection will feature Marimekko’s iconic Unikko print, designed by Maija Isola in 1964, in different scales and colorways across the most loved Crocs styles from Classic Clogs to Platform Clogs, for both adults and children. To complement the footwear, the collaboration collection will also include matching everyday accessories such as socks, the first-ever Crocs printed tote as well as a Marimekko x Crocs 5-pack of Jibbitz™ charms for fun and floral personalization. 

“The Marimekko x Crocs collaboration celebrates the positive energy and playfulness of both brands through beautiful and functional designs bringing together Marimekko’s iconic Unikko print and Crocs’ innovative footwear. Our lifelong mission at Marimekko is to bring joy to people’s everyday lives, and we are confident that this collection will bring that to many,” says Rebekka Bay, Creative Director, Marimekko. 

The Marimekko x Crocs limited-edition collection is available on crocs.com, at select Crocs stores and wholesale locations worldwide from 23 April 2025 onwards.

Collaborating with artists is woven into the fabric of Marimekko’s identity. A seamless continuation of this tradition is the Marimekko Artist Series, where artists are invited to create unique collections in collaboration with Marimekko. But how does a piece of art travel from an artist’s desk to a finished product? Let’s take a closer look at the process.

Marimekko’s Artist Series has previously featured Virginie Hucher’s painted works and Landon Metz’s hypnotic visual storytelling. German artist Sabine Finkenauer collaborated on a capsule home collection. Now, the fourth chapter of the series introduces Sweden-born, London-based artist Petra Börner, celebrated for her bold interplay of colors and organic shapes.

A flourishing vision

Petra’s expressive, dynamic floral motifs bring a fresh lens to Marimekko’s 2025 theme. This year, our collections explore the anatomy of flowers, following their journey from spring’s first buds to autumn’s fading blooms. Petra’s signature style—joyful, free-flowing growth and her distinctive use of color—provided the perfect inspiration for this collaboration.

Many of the pieces in this collection were born in Petra’s ever-present sketchbook, which she carries everywhere. She sketches wherever inspiration strikes—whether it’s on the London Underground or in the studio. For this collection, Marimekko worked with both new artworks and reimagined earlier sketches. The result: eight striking designs, with four appearing in clothing and accessories, and the other four featured in home products.

Once the artworks were selected, Marimekko’s design teams got to work, reinterpreting Petra’s creations for timeless pieces like Oiva tableware and Marimini dresses.

From artwork to pattern: A masterclass in teamwork

The transformation of Petra’s artworks into repeatable patterns required a blend of artistic finesse and technical expertise. The team at Marimekko’s artwork studio worked on the pieces together with the artist, Marimekko’s designers and the printing mill professionals to ensure each printed work becomes a seamless patterns while maintaining the original essence of her art. Every detail was considered, from the number of print colors to the choice of printing techniques, and even strategies for minimizing fabric waste. For apparel fabrics, patterns were designed for two-way cutting, ensuring maximum material efficiency.

Petra’s vibrant designs, such as Eldfamn for apparel and Vildstjälk for home products, presented exciting challenges for the artwork studio. Achieving the desired pattern repeats required precision, expertise, and a keen artistic eye. The Vildstjälk print, created using screen printing, pushed the boundaries of Marimekko’s flatbed printing machines, ensuring every color and detail was captured to perfection.

This collaboration also ventured into new territory. A standout piece is a serving dish featuring the Vildmo design, for which Petra herself carved the mold—a true fusion of art and craft.

Wearable art and joyful home accents

The fourth Marimekko Artist Series collection launched in March 2025. The home collection includes tableware, a jacquard-woven cushion cover, and a throw. The apparel collection is ready for summer, with Petra’s vibrant patterns gracing party dresses in mini, midi, and maxi lengths.