Marimekko launched its 70th anniversary year at Copenhagen Fashion Week with an open-for-all digital presentation

Marimekko kicked off its 70th anniversary year 2021 by presenting its Pre-Spring 2021 collection digitally at Copenhagen Fashion Week. The digital presentation filmed in Marimekko’s textile printing factory in Helsinki originally aired on Wednesday, 12 August 2020.

In addition to the Pre-Spring 2021 collection, the presentation featured a selection of vintage gems from past decades as a nod to Marimekko’s commitment to truly timeless design.

The presentation also served as a tribute to Marimekko’s unique community and spirit, as staff members across the organization participated in the presentation choreography.

Watch the presentation here.

Marimekko’s Sustainability Review 2019 is published

Marimekko’s Sustainability Review 2019 detailing our progress in all our sustainability targets is now available.

During year 2019, we took major steps in increasing the share of more sustainable materials in our products and packaging: our sourcing of Better Cotton reached an all-time high and represented 88 percent of all the cotton used in Marimekko. Furthermore, both our cooperation with the Finnish fiber technology company Spinnova and the Ioncell™ project led by Aalto University and the University of Helsinki, which aim at developing more sustainable materials, took significant leaps forward. We continued our work to extend the product life, to minimize our environmental impacts as well as our efforts to improve the sustainability of our supply chain, among others. We also started to map our carbon footprint in more detail and made a study, for example, on the emissions generated from our operations in the Marimekko House.

We believe that cooperation is the best way to bring about positive change. Marimekko’s design philosophy and operations have always been based on a sustainable approach: we want to provide our customers with timeless, practical and durable products that bring them long-lasting joy and that they will not want to throw away but instead pass on to the next generation. Developing our sustainability requires continuous work and improvements and we want to be transparent about our journey. Read the report and give us feedback!

Even stripes for equality

Empowering people to be happy just as they are

Marimekko was founded in 1951 by the visionary Armi Ratia, and since the beginning, Armi’s dream was to empower people to be happy just as they are and to boldly express themselves through original prints and colors.

The Tasaraita (even stripe) print was born in 1968 when Marimekko designer Annika Rimala created a collection of cotton jersey clothes for everyone – irrespective of age, size or gender expression. Still today, this stripy classic is Marimekko’s symbol of equality.

Changing the world with Pride

Equality and authenticity have been important values for Marimekko since our earliest days. To actively promote the discussion around equal rights, we have proudly been one of the official partners of the rainbow-colored culture and human rights event Helsinki Pride since 2018. This year, Marimekko will issue Helsinki Pride’s official products.

In 2020, the Pride organizations around the world will come together for a virtual global Pride. The 24-hour celebration will take place on 27th of June. The local event in Helsinki takes place from the 7th to the 13th of September.

Join us in celebrating inclusivity and equality for all.

Marimekko’s annual public open-air fashion show moved to digital, and everyone is invited to model

Marimekko’s public, open-air summer fashion show has become an integral part of the culture of Marimekko’s hometown Helsinki. Since 1992, the colorful, inclusive and free of charge event has gathered thousands of people to salute the beginning of summer at the Esplanadi Park in the heart of Helsinki. 

This year, the event will reach more people than ever, as for the first time, Marimekko will organize the event fully digitally – and the whole world is invited to participate! 

On Friday May 22nd 2020, Marimekko’s Instagram account will become a global runway by showcasing and re-posting summery look submissions from its community. To participate, people around the world are invited to wear a Marimekko-inspired outfit and film their own fashion show moment in the safety and comfort of their homes.

“In these exceptional and uncertain circumstances, we at Marimekko see our mission to bring joy to the everyday lives of people as more meaningful than ever. To safeguard the health and safety of our customers and personnel, we naturally will not be arranging the traditional summer fashion show in the Esplanadi park this year, but we still want to come together with our community to find some joy and positivity amidst this unusual time. We are constantly inspired by our community and are very excited to invite everyone to participate in this inclusive runway from the safety of their homes,” says Tiina Alahuhta-Kasko, President and CEO of Marimekko.

Inclusivity at the heart

Since Marimekko was founded in 1951, its positive lifestyle philosophy has been based on empowering people to be happy as they are. The Marimekko dress, a symbol of the democratic design approach of the brand, encourages people to express their personality through their choice of attire.

Furthermore, Marimekko’s Esplanadi annual public fashion show tradition is a true pioneer of inclusive fashion events and a see now, buy now way of presenting collections to consumers. Started at a time in the early 1990s when most fashion events happened in exclusive closed settings, Marimekko decided to bring its colorful splendor right in the middle of the city, for everyone to see and enjoy. In addition, Marimekko offered all showcased looks immediately for purchase for the most enthusiastic shoppers. 

A live performance by Finnish superstar Vesala

Marimekko’s Esplanadi fashion show is also known for its musical performances. This year will be no different, as one of the leading singer-songwriters in Finland, Vesala, will step on a digital stage and perform live on Marimekko’s Instagram at 17:00 EEST.

How to participate:

  • Choose an outfit inspired by Marimekko’s colorful world
  • Post a runway strut or picture on your own Instagram account. The look can be accessorized with our brand new Unikko face filter, downloadable on Marimekko’s Instagram account.
  • Tag @marimekko in the post to be included in the world’s most inclusive runway!

80% of Marimekko’s direct suppliers use renewable energy sources

Marimekko’s product range is manufactured by a global partner supplier network of around 75 partner suppliers and 100 factories. Almost 70% of our products are manufactured in Europe. We select our suppliers carefully, taking into account social and environmental responsibility. Information about our suppliers’ sustainability efforts is gathered as part of the selection process, as well as in constant dialogue with the suppliers, for example as part of factory visits and supplier evaluation. A significant part of the lifetime emissions of our products are created in our supply chain during the manufacturing of the products and the materials used to make them. Therefore, we have started to map the emissions in our supply chain in more detail, starting with our direct suppliers. 

Our study in 2019 showed that 82 percent of our direct suppliers use renewable energy sources. Furthermore, 16 percent of the suppliers use only renewable energy sources[1] in their operations and 66 percent use energy both from fossil and renewable sources at the same time[2]. The rest – 18 percent – use only fossil fuels as their energy source. Of those suppliers who are wholly or partially using fossil fuels, 23 percent plan to increase the use of renewable energies in the future.

Almost all of Marimekko’s suppliers in Europe (95 percent) and outside Europe (97 percent) have set their own targets to reduce energy use and emissions, and/or have implemented other measures to mitigate climate change. Examples of such targets and actions include investing in wind power plants, installing solar panels, minimizing water use in production, capturing heat and using it to warm the production facilities, installing more energy-efficient equipment and participating in reforestation initiatives. We monitor the implementation of these targets and actions as part of our cooperation with suppliers.


[1] Renewable energy sources include solar, wind and hydropower, biogas, biomass and geothermal heat.

[2] If the supplier has mentioned only electricity as the energy source, the division between renewable and non-renewable energies is based on International Energy Agency’s data on energy sources used for electricity generation in that country (https://www.iea.org/data-and-statistics).

Fashion revolution – you asked, we answered

Sustainability in the supply chain is of utmost importance to us at Marimekko. In addition to continuous improvements in our work and the work of our suppliers, transparency plays on important role in this. Our aim is to have an open dialogue on sustainability issues and work together for a better future.

One of the ways to improve transparency in the fashion industry is the global Fashion Revolution campaign, a movement organised since 2014 to promote a more sustainable and transparent fashion industry and better working conditions. Marimekko has participated in Fashion Revolution since 2015 showcasing for example the people manufacturing Marimekko products in different countries. This year we wanted to offer our community the possibility to ask us directly questions related to our partners, materials and manufacturing. During the Fashion Revolution week (20 – 27 April) we will be answering your questions in Instagram. You can also find all questions and answers here.

We also discuss our sustainability work regularly in Behind the Patterns Q&A sessions in Instagram. Our next sustainability report will be published in summer 2020.

Marimekko has a global lobal network of skilled manufacturing professionals, our products are manufactured by around 75 partners at roughly 100 factories. Almost 70% of our products are made in Europe and the rest in Asia. We believe that an open dialogue with our suppliers and other industry players will take us forward in advancing responsible practices. Valuing long-term supplier relationships, we have been co-operating with many of our partners for decades.

More information about manufacturing and our suppliers can be found on the sustainability section of our website.

Marimekko and UNIQLO announce a new spearhead collaboration collection – an ode to Finnish summer living

Marimekko and UNIQLO, a Japanese global apparel retailer, are pleased to announce a new limited edition collection for Spring/Summer 2020, launching from April 2020 onwards. The UNIQLO x Marimekko collection represents one of the spearhead collaborations for UNIQLO in 2020. The new capsule is inspired by Finnish summer living and features a selection of summery items for women and children in iconic Marimekko prints by Annika Rimala and Maija Isola. The collaboration continues the successes of the two earlier limited edition UNIQLO x Marimekko capsules.

“Brand collaborations with partners with whom we share values and are able to create something special for customers represent unique opportunities for Marimekko to share our design philosophy with a wide global audience. We are honored to partner with UNIQLO again on this new summery collection that builds on the strengths of both brands: Marimekko’s empowering aesthetic renowned for its art of printmaking and UNIQLO’s high-quality, functional and affordable LifeWear made for all,” says Tiina Alahuhta-Kasko, President and CEO of Marimekko.

“Our three seasons of working closely with Marimekko have deepened our understanding and appreciation for the Finnish fashion and design house and its art of printmaking. We are pleased to once again feature iconic Marimekko prints by the company’s legendary designers Maija Isola and Annika Rimala, and this time include a Finnish take on celebrating the end of long winters and the joys of summer times with friends and family. We hope the new LifeWear will be enjoyed by all,” comments Yuki Katsuta, Head of Research & Development, UNIQLO Co., Ltd.

The collection will be available in all UNIQLO markets except Japan.

The brand collaboration relates to the agreement signed in summer 2019 with most of the licensing income already recognized during 2019 in the Asia-Pacific region.

Finnish consumers rate Marimekko as the most sustainable fashion brand

Marimekko has been recognised as the industry winner in the fashion brand category according to Sustainable Brand IndexTM 2020 in Finland, a brand study on sustainability within the B2C market in Finland. Marimekko’s position in the overall ranking, covering 195 brands across industries, was 30.  

The Sustainable Brand IndexTM is Europe’s largest independent brand study focused on sustainability. The results are based on perceptions by consumers, which makes this recognition especially valuable. Altogether 9,480 respondents aged 16-75 were surveyed in Finland, looking at how the brands are perceived and why they are perceived this way. Each brand was evaluated by at least 1,000 people. The study covers both social and environmental responsibility.

The brands to be evaluated are selected yearly based on criteria such as market share, net sales and general brand awareness. The other brands ranked in the same category this year were Adidas, Nike, Puma and Vila.

The full results of the Sustainable Brand IndexTM Finland and more information about the index itself are available here: https://www.sb-index.com/finland.

A streetwear collection celebrating creative courage

Marimekko introduces the Spring/Summer 2020 edition of Marimekko Kioski, a curated collection of gender-neutral streetwear pieces.

The collection encapsulates Marimekko’s values of creative courage and the act of living, not pretending by presenting its most iconic prints in a range of wearable staples.

In Marimekko’s creative community, doing things together has always been key to innovation and originality. The iconic patterns have been reborn time and time again in thousands of imaginative color palettes. The Kioski collection was initially created to introduce Marimekko’s most iconic flower print, Unikko, to a new, urban crowd.

For the Spring/Summer edition, we reached out to some of our favorite characters in the vibrant Helsinki community of young doers and makers, and created a campaign celebrating creativity together with them.

’’For this new edition, we really wanted to celebrate the creative youth around us. The collection pieces are worn by some of the early adapters of what we’ve come to call Helsinki’s ‘Unikko streetwear phenomenon‘.’’ says Marimekko’s ready-to-wear head designer Satu Maaranen.

The campaign was directed by Emma Sarpaniemi and shot by Max Smeds.

We introduced the Marimekko Kioski collection in August 2019. In the collection, our most iconic prints meet unisex streetwear. Streetwear is currently a major trend in the world of fashion. Marimekko Kioski appeals to a new, younger customer base and has been welcomed with enthusiasm in the markets.

A short history of the Unikko (poppy) pattern

Marimekko’s famous poppy pattern Unikko was born in 1964 in a time, when the company’s collections featured mostly abstract prints. Designer Maija Isola wanted to create something interesting from this organic theme and designed an entire range of floral prints. Today, the iconic flower represents creativity. Marimekko Kioski adds yet another contemporary dimension to the print.

Paths for everyone

In Marimekko’s creative community, doing things together has always been key to innovation and originality. Fostering a culture of creativity began in the early 1950s when Armi Ratia founded Marimekko. Since the beginning, all paths have been open for everyone whether working in design, in stores, at the printing mill or in management.

As equality has been part of Marimekko’s DNA since the very beginning, we are committed to promoting it, among other things, by collaborating with NGOs and charities whose work relates to supporting women and children. One of our partners is Plan and in celebration of International Women’s Week 2020, Marimekko and Plan International are helping 400 young women in Ethiopia and Uganda to achieve their professional dreams by supporting them in developing their IT skills. They will be taught how to use the Internet and office software, programming and image processing. These skills will enhance their ability to gather information and to find employment. 

Marimekko and Plan have cooperated also in 2018 and 2019, focusing particularly in promoting rights and education for girls in developing countries as they are often in the weakest position. Our value “fairness to everyone and everything” crystallises our sustainability thinking. Read more about our sustainability commitments and targets.

PS: In honor of strong female figures who have always empowered others at Marimekko, we will highlight this week our female colleagues from all around the world in some of our store windows and in our social media – we are proud of them!

Follow us on our Instagram Stories this week to meet some of the inspiring women of Marimekko, and share your own thoughts with us!