We believe that determined sustainability efforts support the company’s long-term success, which is why sustainability has been defined as one of the five strategic success factors during the strategy period of 2023–2027. Sustainability is an increasingly important factor in consumer choices, and a growing number of consumers are prepared to pay more for sustainably produced products. Our ambitious sustainability efforts are also essential for attracting and retaining talent as well as investors. There are currently also several initiatives to increase regulation regarding different sustainability aspects.
Our sustainability strategy is built on three main guiding principles that guide us on our journey toward a more sustainable future:
Timeless design brings joy for generations to come
We aim to continue creating new classics – high-quality products that stand the test of time. Our ambition is that, during their lifetime, Marimekko items bring joy to many different consumers, even generations, after which they are finally recycled into new products. To help consumers prolong the life of our products, we will be expanding our service offering related to lengthening our products’ life cycle, such as second cycle and product care.
The products of tomorrow leave no trace
We have launched several projects to significantly reduce emissions in our entire value chain. We are committed, for example, to reducing the greenhouse gas emissions and water use from the textile materials that we purchase as well as the greenhouse gas emissions from our own operations and logistics. We are committed to the Science Based Targets initiative (SBTi) to align our greenhouse gas emissions-related targets with those of the UN Paris Climate Agreement.
Positive change through fairness and equality
We want to promote the implementation of fairness and equality in our value chain and to provide an inspiring, responsible, and caring workplace. We will continuously provide more information about the origin of our products, ultimately aiming at full transparency of our supply chain. By actively collaborating with other players in the industry, we can promote sustainable practices and drive positive change across the whole sector.
More sustainable operating practices throughout the value chain
Improving sustainability is a journey where each milestone is followed by a new goal. Our current sustainability strategy extends to the end of 2025. The targets and focus areas we have determined for this period take place in different stages of the product’s life cycle, from raw materials to end use, and apply not only to our own operations but also to our value chain.
Our industry is characterized by long and complex supply chains. The development of transparency and sustainability in supply chains requires long-term efforts, both within our organization and in cooperation with our partner suppliers, for example. At the same time, a significant proportion of the environmental impacts of our value chain arise from the use and care of the products, so customer communication and education also play an important role.
In addition to seeking continuous improvement in our day-to-day operations, we are involved in many cooperation projects and networks in the textile and fashion industry. We believe that collaboration is the most effective way to promote sustainable business practices. We also work together with several different companies on material innovation to support the renewal of the entire industry by, for example, enabling the testing of more sustainable textile materials, dyes, and coatings at our textile printing factory in Helsinki, Finland.
Innovations related to technology, materials, and business models help us move gradually toward our long-term objective: a value chain that is based on the principles of circular economy, where timeless products bring long-lasting joy, while we continue to promote fairness and equality.