Our vision is to be the world’s most inspiring lifestyle design brand renowned for bold prints.
Marimekko has a long-term international growth strategy and its key markets are Northern Europe, North America, and the Asia-Pacific region.
Focus areas of strategy 2018—2022
Build broader target audience and grow
- Continue developing product portfolio to appeal to a broader target audience
- Digital commerce and partner-led retail in Asia as key drivers of growth
- Approach key markets through key cities
- Continue developing commercial concept to boost efficiency of Marimekko brick-and-mortar and online stores
- Build awareness and global customer base through social media, PR and brand collaborations
- Increasing scale as a driver for supply chain efficiency
Financial goals
Securing profitable growth
- Annual growth in consolidated net sales over 10%
- Operating profit margin 10%
- Return on equity (ROE) over 15%
- Equity ratio 50%
A steady dividend policy
- The intention is to pay a yearly dividend
- Percentage of earnings per share allocated to dividends at least 50%