Strategy & financial goals

Our vision is to be the world’s most inspiring lifestyle design brand renowned for bold prints.

Marimekko has a long-term international growth strategy and its key markets are Northern Europe, North America, and the Asia-Pacific region.

Marimekko Long term strategy

Focus areas of strategy 2018—2022: Profitable growth by reaching a broader target audience

Build broader target audience and grow

  • Continue developing product portfolio to appeal to a broader target audience
  • Digital commerce and partner-led retail in Asia as key drivers of growth
  • Continue developing commercial concept to boost productivity and seamlessness of omnichannel retail
  • Approach key markets through key cities
  • Further develop sustainability of Marimekko across value chain
  • Build awareness and global customer base through social media, PR and brand collaborations
  • Increasing scale as a driver for supply chain efficiency

Financial goals

  • annual growth in net sales over 10% (2020: -1)
  • operating profit margin 15% (2020: 15.7)
  • ratio of net debt to EBITDA at year end max. 2 (2020: -0.10)

A steady dividend policy

  • The intention is to pay a yearly dividend
  • Percentage of earnings per share allocated to dividends at least 50%