Our vision is to be the world’s most inspiring lifestyle design brand renowned for bold prints.
Marimekko has a long-term international growth strategy and its key markets are Northern Europe, North America, and the Asia-Pacific region.
Focus areas of strategy 2018—2022: Profitable growth by reaching a broader target audience
Build broader target audience and grow
- Continue developing product portfolio to appeal to a broader target audience
- Digital commerce and partner-led retail in Asia as key drivers of growth
- Continue developing commercial concept to boost productivity and seamlessness of omnichannel retail
- Approach key markets through key cities
- Further develop sustainability of Marimekko across value chain
- Build awareness and global customer base through social media, PR and brand collaborations
- Increasing scale as a driver for supply chain efficiency
Financial goals
- annual growth in net sales over 10% (2020: -1)
- operating profit margin 15% (2020: 15.7)
- ratio of net debt to EBITDA at year end max. 2 (2020: -0.10)
A steady dividend policy
- The intention is to pay a yearly dividend
- Percentage of earnings per share allocated to dividends at least 50%