Strategy & financial goals

Our vision is to be the world’s most inspiring lifestyle design brand renowned for bold prints.

Marimekko has a long-term international growth strategy and its key markets are Northern Europe, North America, and the Asia-Pacific region.

Focus areas of strategy 2018—2022

Build broader target audience and grow

  • Continue developing product portfolio to appeal to a broader target audience
  • Digital commerce and partner-led retail in Asia as key drivers of growth
  • Approach key markets through key cities
  • Continue developing commercial concept to boost efficiency of Marimekko brick-and-mortar and online stores
  • Build awareness and global customer base through social media, PR and brand collaborations
  • Increasing scale as a driver for supply chain efficiency

Financial goals

Securing profitable growth

  • Annual growth in consolidated net sales over 10%
  • Operating profit margin 10%
  • Return on equity (ROE) over 15%
  • Equity ratio 50%

A steady dividend policy

  • The intention is to pay a yearly dividend
  • Percentage of earnings per share allocated to dividends at least 50%