Our vision is to be the world’s most inspiring lifestyle design brand renowned for bold prints.
Marimekko has a long-term international growth strategy and its key markets are Northern Europe, North America, and the Asia-Pacific region.
Focus areas of strategy 2018—2022
Build broader target audience and grow
- Continue developing product portfolio to appeal to a broader target audience
- Digital commerce, partner-led retail in Asia, and boosting sales per square metre in Marimekko stores as key drivers of growth
- Approach key markets through key cities
- Continue developing commercial concept to boost efficiency of Marimekko brick-and-mortar and online stores
- Build awareness and global customer base through social media, PR and brand collaborations
- Increasing scale as a driver for supply chain efficiency
Financial goals (updated on 1 November 2018)
- annual growth in net sales over 10% (unchanged)
- operating profit margin 15% (earlier: 10%)
- ratio of net debt to EBITDA at year end max. 2 (new)
A steady dividend policy
- The intention is to pay a yearly dividend
- Percentage of earnings per share allocated to dividends at least 50%