Strategy & financial goals

Our vision is to be the world’s most inspiring lifestyle design brand renowned for bold prints.

Marimekko has a long-term international growth strategy and its key markets are Northern Europe, North America, and the Asia-Pacific region.

Focus areas of strategy 2018—2022

Build broader target audience and grow

  • Continue developing product portfolio to appeal to a broader target audience
  • Digital commerce, partner-led retail in Asia, and boosting sales per square metre in Marimekko stores as key drivers of growth
  • Approach key markets through key cities
  • Continue developing commercial concept to boost efficiency of Marimekko brick-and-mortar and online stores
  • Build awareness and global customer base through social media, PR and brand collaborations
  • Increasing scale as a driver for supply chain efficiency

Financial goals (updated on 1 November 2018)

  • annual growth in net sales over 10% (unchanged)
  • operating profit margin 15% (earlier: 10%)
  • ratio of net debt to EBITDA at year end max. 2 (new)

A steady dividend policy

  • The intention is to pay a yearly dividend
  • Percentage of earnings per share allocated to dividends at least 50%