Sustainability strategy

Marimekko’s new sustainability strategy was published in December 2020. The roadmap to reach our ambitious new targets is built on three guiding principles. 

Timeless design brings joy for generations to come

Our ambition is that a Marimekko product will be passed on from one consumer to the next and is never thrown away. Marimekko is not about trendy fashion, we focus on timeless and long-lasting design that brings joy for generations to come.

Key initiatives

Long-lasting design and quality

  • Embrace timeless design and build future classics
  • Continue increasing the share of more sustainable materials, while ensuring high quality and long-lastingness
  • Maintain share of quality claims below 0.5% of sold products

Lifecycle services

  • Expand offering in lifecycle services (e.g. care and repair)
  • Further enhance repairability and careability of our design

2nd cycle services

  • Expand support for customers to enable them to sell pre-loved Marimekko items

Closing the loop

  • Design for recyclability, e.g. through material choices
  • Support customers in recycling worn down Marimekko items

The products of tomorrow leave no trace

Our ambition is to leave no burden for the coming generations. We believe that, in the future, timeless and sustainable products will be made in balance with the environment, in line with the principles of the circular economy.  We continuously drive innovation in technologies, materials and business models through collaborations to push our industry forward and reach our goals.

Key initiatives

More sustainable materials and suppliers

  • Reduce environmental footprint of kg of textile at least 30% by 2025 (incl. at least 20% reduction of GHG emissions and 50% reduction of water usage; measured in Higg Material Sustainability Index)
  • Engage suppliers to improve their environmental performance (e.g. renewable energy, new technologies)

Green office and our own operations

  • Our own operations carbon neutral as of 2020 via reduction & offsetting (40% reduction of GHG emissions by 2025, compared to 2019)
  • Continue reducing use of chemicals; increase share of greener alternatives
  • Continue reducing fabric, plastic and other waste; move towards recycled/ reusable packaging materials

Optimized logistics

  • Reduce GHG emissions of logistics by 50% in relation to volumes by 2025 through e.g. optimizing routes, modes of transport, and shipments (compared to 2018)
  • Minimize number of returns e.g. through sizing application

Green care

  • Expand product care advice for customers to encourage greener care (e.g. less frequent washing and drying)

Positive change through fairness and equality

We promote equality and fairness towards everyone and everything. Our ambition is that our entire value chain is built according to this principle. We aim at full transparency and commit to drive positive change through industry collaborations.

Key initiatives

Supplier engagement and monitoring

  • Continue promoting human rights, living wages, worker empowerment and safe working conditions in our supply chain
  • Audit 100% of tier 1 suppliers in risk countries; extend audits to fabric suppliers (tier 2) in risk countries (the amfori BSCI risk classification of countries relies on the Worldwide Governance Indicators from the World Bank)


  • Improve transparency regarding products and supply chain towards customers
  • Mid-term vision: aim at full transparency up to raw materials


  • Continue to actively participate in industry initiatives to drive positive change in the supply chain
  • Continue collaborating with NGOs and charities that promote creativity and support women & children

Diversity, equality and inclusion

  • Foster diversity, equality and inclusion both through internal and external initiatives

Our sustainability work is aligned with UN Sustainable Development Goals. We focus in particular on initiatives where we can achieve the biggest positive impact towards meeting these global goals.